We are turning plastic into a beautiful series of outdoor textiles. Here is the story behind how we do it.

We are getting used to seeing images of plastic washing up on shores and turning into mountains of trash everywhere in the daily news. With a problem this big, it calls for clever solutions. Because plastic can be more than waste. With the help of specialized technology, we have created a series of textiles made entirely from used plastic bottles. This way, you get incredibly durable textiles while helping clean up the oceans.


To do our bit towards the environment / nature and our mother Earth, we have created a SHUNYA Rug series made entirely out of recycled plastic waste. Shunya means ZERO in Hindi language, which signifies the ZERO WASTE culture that we try to follow in Its LUXE.

Rugs, cushions, and mats made from plastic may not initially sound like you get textiles with a soft, lovely touch and feel. But the SHUNYA rug series won’t leave you longing for virgin wool. Not only is it practical, easily cleaned, and suitable for outdoor use, but it also feels just as lovely as any other rug that comes your way.

Turning plastic bottles into yarn, from which you can weave a series like SHUNYA rug, has five steps:

  • Collecting bottles,
  • crushing bottles and compressing them into compact entities,
  • converting the compressed bottles into small chips,
  • processing the chips in carding machines, and finally,
  • you have a material you can spin into yarns.

“With the help of specialized technology, we have created a series of textiles made entirely from used plastic bottles.”

At Its Luxe, we try to do better every day. And even if our pet rugs will only make a small contribution, it is a step in a better direction where trash becomes treasure. The range of recycled rugs is available now in various sizes, all of which can be used outdoors too, because its waterproof.

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